Designed by Corey Miller, United States.
On September 1st, TUACA Liqueur will launch a newly designed, limited-edition package featuring a unique thermochromatic ink printed on the bottle to showcase the perfect “chilled” serving temperature.
The label, featuring a sketch of the historic TUACA Lion, was designed by celebrity tattoo artist Corey Miller. The tattooed lion turns from silver to blue as the bottle is chilled in a freezer or on ice, promoting the legendary flavor of the vanilla-citrus liqueur, which is best served in the form of an ice cold shot.
“Working with Corey was an absolute pleasure, he’s genuine and embodies the adventurous spirit of TUACA” says Tracey Johnson, Tuaca Brand Manager. “The label was designed with not only the consumer in mind, but also on-premise bars and restaurants, as it will indicate the perfect temperature to serve TUACA chilled or when combined with other ingredients for interesting shots like the Lemon Drop.”
TUACA’s Perfect Chill label features custom artwork by world famous tattoo artist Corey Miller whose signature also adorns the bottle.
The tattoo is printed with thermochromatic ink, a special dye that changes color when temperatures increase or decrease. When the TUACA bottle reaches the perfect temperature, the color activates to blue, but as the bottle resumes to room temperature, the original light silver color returns.
The overall bottle design represents the rich history of TUACA. The two lions Miller designed in the form of a tattoo reference the historic guardians of architecture seen throughout Florence, Italy. Many believe they symbolize the two brothers-in-law, modern day guardians of the adventurous ideals that inspired the brand.
The handwritten script of Tuoni & Canepa at the top of the vertical, front-facing label has decorated the TUACA bottle for generations. It’s the mark of uncompromising quality, bold innovation and exceptional taste. The TUACA crest at the bottom of the vertical, front-facing label pays homage to the crest of the House of Medici. The Medici six-ball shield can be found throughout Italy as a sign of prosperity and influence.