Designed by Everything Slight Pepper
Creative Director: Jeunanne Alkins
Country: Trinidad & Tobago
Everything Slight Pepper was commissioned to develop an attention grabbing packaging system for the 3ZERO rum series with a fashionable aesthetic that explores alternative positioning for an overproof rum with a distinctly designer feel. The tall, oval, bottle chosen for this range of rums is uncharacteristic of traditional Caribbean rums giving the brand presence amongst the vodka and whiskey spirit categories. The 3ZERO packaging system consists of 4 elements: A die-cut wrap around body label, face screened print, stamped cork and a shrink-wrapped sleeve.
3ZERO Platinum Rum and its package designer, Caribbean studio “Everything Slight Pepper” made its mark in the caribbean, and on us soil in the 2013 leg of at the 4th district american advertising Federation’s addy awards walking away with five coveted awards. “The 3ZERO Rum bottle design by Everything Slight Pepper stood out with its understated elegance. It was not just about the label, logo and bottle design, as individual elements; it was how they organically came together to showcase the product capturing the judges’ attention”.
2013 Winner of 5 Addy Awards
2013 District Addy Charlie Award: Best of Sales Promotion
2013 Caribbean Advertising Federation Best of Show
2013 District Addy Gold Addy Single Unit Packaging
2013 Caribbean Advertising Federation Judges’ Choice Package Design
2013 Caribbean Advertising Federation Gold Package Design