Design Agency: Latona Marketing Inc.
Designer: Kazuaki Kawahara
Project Type: Produced, Commercial Work
Client: Patisserie Perle
Location: Numazu-shi, Shizuoka, Japan
Packaging Contents: Financier (Cake)
Packaging Materials: Paper

Gift packaging for cakes (financier). The picture shows the 15-cake size box.

Usually, gift boxes simply line up all the cakes neatly. However, our boxes of individually wrapped cakes are different. We cut costs by focusing on only one design, and in making use of all six surfaces, we were able to recreate every type of keyboard. Using this design, we can create any keyboard size, from small keyboards, to full 88-key grand pianos, and even larger.

For example, for one octave of 13 keys, we use 8 cakes. Two octaves, or 25 keys, would be 15 cakes. Three octaves, or 37 keys, would be 22 cakes. And an 88-key grand piano would be a gift box of 52 cakes.

The inspiration for this design, the piano, is an instrument that creates beautiful harmonies from the combination of each individual key’s sound. You could say that society is a lot like this as well. Like the keys of a piano, where no two keys have the same sound, we all have our own individuality, and like the keys of a piano, we are all different colors and creeds, and yet we come together under the same desire for world peace and equality, the happiness of our lovers, friends, family, coworkers, and customers, and of all the people in the world, to create a beautiful harmony. We know that you will be giving this gift to someone important to you, and you want to give them something that was made with care. We’ve made each and every one of our gift boxes with our customers needs in mind.