Promise Ring – Vertex Supplements

Kazuaki Kawahara Latona Marketing Inc.


Design: Latona Marketing Inc.
Location: Japan
Project Type: Produced
Client: VERTEX
Product Launch Location: Japan
Packaging Contents: Supplements
Packaging Substrate / Materials: Aluminium

Vertex Supplements is a high-quality, premium supplement that is formulated to match the Japanese constitution. There are four types of supplements: “Creatine Next” enhances the training level, “Recovery” facilitates recovery from fatigue, “Activation” creates a beautiful body by activating the cells, and “Burning” assists in burning fat.

A great number of pouch type supplements are sold in Japan, so it is very difficult to achieve differentiation through package design. However, we focused on how the package is displayed in the store to successfully create a completely new concept design.

Pouch type supplements in many cases are hung on hooks when put on display. Here, we placed a 3D ring motif at the top of the package to make it appear that both the supplement package and the ring are hung on the hook to create an impressive, premium appearance. In addition, to effectively present the ring, only the ring portion is removed from the white plate printing area to expose the package material mirror-finish silver. This effect reflects the various lights from the surrounding environment and lighting to create a unique coloring and create an effect that causes a singularly beautiful ring to appear.

Just as the ring in the Vertex Supplements package design is called a “Promise Ring”, we promise the supplements will assist in transforming the current you into the ideal you of the future and thus expresses Vertex’s promise of quality and corporate vision to consumers.