Kazuaki Kawahara Latona Marketing Inc.


Design: Latona Marketing Inc.
Location: Japan
Project Type: Concept
Packaging Contents: Tea
Packaging Substrate / Materials: Paper, Cardboard

The container (paper tube or tea caddy) for the loose leaf tea is printed with a picture of the rows of a tea plantation. When multiple containers are placed together, they look like a tea plantation. From the tea plantation to the loose leaf tea. This helps to convey to the consumer the producer’s commitment to traceability, freshness, unadulterated purity, safety and security.