Hotel New Grand Curry

Kazuaki Kawahara Latona Marketing Inc.


Design: Latona Marketing Inc.
Location: Japan
Project Type: Produced
Client: Hotel New Grand
Product Launch Location: Japan
Packaging Contents: Curry
Packaging Substrate / Materials: Paper

This product is a ready-to-eat meal package design for HOTEL NEW GRAND, the only classic hotel in Yokohama that opened in December 1927.

With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry whose aroma has been fully preserved. The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.