OTTIMO Olive Oil

OTTIMO celebrates the art of simple pleasures. Rooted in the traditions of southern Italy, this olive oil honors the land, the growers, and the rituals that bring us together. Every drop tells a story of family, flavor, and tradition. From grove to table, OTTIMO keeps it organic, conscious, and endlessly delicious.

“To bring the brand to life, we started with a custom wordmark that reflects the product itself. The curvy, bold letters reference Ottimo’s full-bodied and well-rounded flavor profile, creating an immediate connection between the product’s taste and its visual identity.

We balanced this with a playful secondary typeface, Edition Contextual, whose light serif contrasts with the bold logo and adds a sense of refinement. This pairing mirrors the balance found in Ottimo olive oil between fruitiness and a peppery bite.

Strategic design elements included vibrant, nostalgic colors inspired by Italy’s landscapes and traditions, and packaging that highlights the artisanal quality of the product while being practical and eco-conscious. The entire branding story ties back to the idea of enjoying simple, wholesome moments around the table—celebrating tradition in a modern way.”