Juicy Lucy

Juicy Lucy is crazy about mushrooms. That’s why they created the first adaptogen-infused juice in Europe. They swear by real & clean plant-based nutrition, so the juices have no artificial flavors, no refined sugars, and no preservatives.

Taking age-old wisdom from traditional Chinese medicine and Ayurdevic practicioners who use medicinal mushrooms (also known as adaptogens) to boost immunity and cure almost any ailment, they’re giving it a modern twist by infusing them to a drink you can enjoy everyday. No psychedelics or the kind of mushrooms that makes you think that your legs are turning into snakes, they’re on to something better.

Intent on making a statement with its all-black 100% natural juice, we worked together with Valérie and Pieter to give Juicy Lucy a punchy storyline and a recognizably bold look.

What started out as a full-day strategy workshop to define their goals and ambitions culminated into a brand new label that lets the edgy personality of Juicy Lucy speak for itself.