Blum (Concept)

Designer: Alex Dang
Project Type: Concept
Location: Toronto, Canada
Packaging Contents: Skincare & Cosmetic
Packaging Substrate / Materials: Glass Bottle
Printing Process: Foil Stamping

Blum is the original, natural and ethical beauty skincare and cosmetic brand. Our target customers are the beautiful female young professionals that care about their true and natural beauty. Blum always gives attempts to provide the best care for all skin types. What we can offer our customers are not only our products but also the confidence, the youth beauty, and everyday refreshment.

What’s Unique?
The letter “U” is customized into a flower bud not only to create a specific and easy-to-recognize brand but to express the freshness of their skin care cosmetics products. Close to nature and full of feminity, Blum’s brand identity uses the simplified and stylized images of a colorful flowers field coming along with small blossoms to evoke the brand’s freshness and full of energy. The products are designed with bright colors, eye-catching, highly creative and artistic that can definitely guarantee for the full attention of the target customers. Foil stamping is applied to the package and stationery to elevate Blum’s sophisticated identity