Creative Agency: Pavement
Project Type: Produced, Commercial Work
Client: Henry’s Original
Location: Oakland, CA
Packaging Contents: Cannabis
Packaging Substrate / Materials: Paper
Printing Process: Foil Stamping
Henry’s Original is the finest cannabis grown under the strictest of standards. Henry’s founders pride themselves as real farmers—the kind who can spot a plant from 100 feet away and know what it needs. The kind of farmers who can feel the winds shift and know how much time until the rain rolls in.
With this kind of attention to detail in mind, the goal was to create a brand that reflected the quality of the products and modest nature of its founders. Reminiscent of vintage apothecary labels, an unassuming brand was crafted that focuses on communicating the superior quality of Henry’s Original heirloom cannabis. Custom box structures constructed of natural papers and fine gold foil details lend a sophisticated appearance to this unpretentious brand.