Creative Agency: Alizés Communication
Project Type: Produced, Commercial Work
Location: Saguenay, Canada
Packaging Contents: BBQ Sauce, Salsa, Hot Sauce
Packaging Substrate / Materials: Glass bottle
Morille Québec (MQ) is a Canadian company that specializes in gathering, processing and distribution of wild mushrooms. They have a large range of high-quality products including mushroom-based salsa, hot sauce and BBQ sauce. These products are a little bit unusual for people in general and our challenge as designers for this packaging project was to make them very appealing to consumers. The use of various graphic elements, bright colors contrasted by a craft-like background texture and bold typos made them very eye-catching and in the end, a commercial success.