Fromagerie Blackburn – Branding

Design: Alizés Communication
Project Type: Produced, Commercial Work
Client: Fromagerie Blackburn
Location: Saguenay, Canada
Packaging Contents: Fine cheeses
Packaging Substrate / Materials: Labels
Printing Process: Flexography

Revisited from A to Z, the brand now focuses on the taste experience provided by its products by adopting the positioning “For the taste”.

We have updated the logo to add positioning and give it a stronger and more prominent look in people’s minds. In order to keep a traditional touch and create a striking contrast with the black, we have integrated the beige color.

We have developed a packaging concept that is both upscale and vintage. The vibrant color palette reflects the dynamism of the company. We focused the visual on the taste, creating, among other things, tags of flavor for each cheese.

The result is fresh and colorful and stands out on shelves !