Gin Tabàr

Creative Agency: Labirinto S.r.L
Creative Director: Labirinto
Project Type: Produced, Commercial Work
Client: Liquorificio Casoni
Location: Italy
Packaging Contents: Premium Gin
Packaging Substrate / Materials: Glass bottle
Printing Process: Serigraph

Could you imagine a fog so thick that you can almost touch it? It is protective as one of that old tabar (mantle) that the men of the lower Emilia used to wear. Precisely with these images, we have realized the heart of the Tabàr project; a packaging design that wants to reproduce the effect of fog and give life to this story of the lower Emilia area.

What’s Unique?
The images on the bottle were created with a white silk-screen, in the background for the fog and a second black and red silk-screen for the images on the surface realized with serigraph.