Project Type: Produced
Client: Cesare Fiorucci
Product Launch Location: Italy
Packaging Contents: sliced cured meat
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing
Product, Brand and Image 100% Made in Italy. A work that we made to reposition a brand, as it deserves.
100per100 Carne Italiana is a product of sliced cured meat that derives from a 100% italian supply chain: and that’s why this information was important to communicated for our client. Our goal was to tell to the buyers this news, but not only through a packaging restyle, but also with the creation of a storytelling.
We did a packaging restyling that included a more impactful and recognizable brand logo on the facing, and more space and visibility to the products. Craftsmanship, simplicity and values are also the heart of the storytelling contained in the line brochures intended for GDO buyers.