100per100 Carne Italiana

Derrick Lin


Design: Labirinto
Location: Italy
Project Type: Produced
Client: Cesare Fiorucci
Product Launch Location: Italy
Packaging Contents: sliced cured meat
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

Product, Brand and Image 100% Made in Italy. A work that we made to reposition a brand, as it deserves.

100per100 Carne Italiana is a product of sliced cured meat that derives from a 100% italian supply chain: and that’s why this information was important to communicated for our client. Our goal was to tell to the buyers this news, but not only through a packaging restyle, but also with the creation of a storytelling.

What’s Unique?
We did a packaging restyling that included a more impactful and recognizable brand logo on the facing, and more space and visibility to the products. Craftsmanship, simplicity and values ​​are also the heart of the storytelling contained in the line brochures intended for GDO buyers.