Amaro del Ciclista

FOR THOSE WHO PURSUE THEIR GOALS

New packaging of Amaro del Ciclista, is produced by Casoni, one of the oldest Italian distilleries and liquor factories.

In a journey through the hills of Modena and generations, the Amaro del Ciclista accompanies every goal, rewarding every effort with its full and unmistakable herbal flavour. From an old tradition that saw offer a glass of bitter as invigorating after a long ride.

To meet the tastes of different consumers we decided to design two graphic lines: the ORIGINAL, classic and elegant, in “black and white”, for those who have always drunk the Amaro del Ciclista and seek the excellence of tradition, and a POP, which also reflects the fresh and youthful side of the liquor, a bright blue as the sky in a summer morning, but still elegant and refined.