Quanto Basta



Design: Labirinto
Location: Italy
Project Type: Produced
Client: Cesare Fiorucci
Product Launch Location: Italy
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

ONE or TWO “large numbers” can be enough to stand up the originality of the package design in Retail.

So we have redesigned the facing of Quanto Basta, by Fiorucci, a line of cold cuts in the everyday low price range which, with maximum savings and minimum waste, brings a particularly captivating offer in the large-scale department dedicated to free service.

A novelty for which we have developed a new striking visual system.

With the careful study of a few elements, ordered and clearly visible, we have enhanced a winning marketing idea while maintaining a high perceived brand also on EDLP products.

What’s Unique?
The graphics make the originality of the offer very clear by dividing the facing into two parts with a clear break and exasperating the size of the number which in this way characterizes all the packaging, creating an interesting transparency on the product.