Puro44: 100% Arabica

Posted on

Derrick Lin


Design: Labirinto
Location: Italy
Project Type: Produced
Client: Caffè Cagliari
Product Launch Location: Global
Packaging Contents: Coffee
Packaging Substrate / Materials: Tin
Printing Process: Digital Printing

From naming to packaging: Labirinto has studied an exclusive brand identity for Caffè Cagliari and it’s Puro44, a blend of 100% Arabica coffee beans from organic farming

We started from PURO44: 44 as the chromosomes that distinguish the Arabica quality, and then we have created the brand image and it’s design for all merchandising products like brochures, window stickers and bar cups.

What’s Unique?
PURO 44. This number hides the secret of the refined Arabica coffee. The only quality in the world provided with extraordinary genetic richness, with its 44 chromosomes, the Arabica excels in everything that makes a fine coffee. Labirinto has decided to represent this by recalling the nature and purity in the tin packaging for bars.