Derrick Lin


Creative Agency: Labirinto S.r.l.
Illustrator: Carlo Bachetti
Project Type: Produced, Commercial Work
Client: Industria Molitoria Perteghella
Location: Modena, Italy
Packaging Contents: Flours for desserts, bread, pizza, polenta and pasta
Packaging Substrate / Materials: Paper
Printing Process: Flexography HR

Could be a pack of flour black? Of course!

Molidoro is the first black flour line to enter in Italy large distribution. 5 references for pizza, desserts, bread, pasta and polenta; high-quality premium flours with an equally premium packaging that stands out on the shelf.

First of all, we create the name “Molidoro” that means gold mill, and that itself describes high-quality flours.

Secondary the most evident peculiarity of the packaging is a black background, definitely unusual for the world of white packaging flours . It’s the black of an ideal blackboard on which come to life very iconic illustrations made by Carlo Bachetti that represent the individual products for each mixture.

To conclude our job, we create the image coordination of Molidoro like brochures for buyers, on a black background too.

What’s Unique?
Molidoro subverting the canonical colours that usually characterize the world flour packaging