Four textures dedicated to Kenya, Brazil, India and Costa Rica, to describes the origin and genuineness of the single-origin line Puro by Caffè Cagliari
The personality of these four States and the purity of the product have been the fulcrum for building the whole food packaging project. We started from the study of the name’s product, the packaging design and the creation of the below-the-line materials. Puro (Pure) is the name chosen to arrive immediately to the consumer; an adjective that in its simplicity manages to describe all the characteristics of genuineness typical of this line of coffee. The characteristic textures are used also on the capsules top film and on all the communication materials.
Each pack represents the most symbolic elements of each country