Licor Don Gaby

Posted on

Derrick Lin


Creative Agency: Mayorque Studio
Project Type: Produced, Commercial Work
Location: México
Packaging Contents: Liqueur, alcohol
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

Licor Don Gaby is a distilled cane from Matatlán Oaxaca that seeks to be recognized as a premium brand within the Mexican liquor market.

The main mission was to give class and personality to the product, for this reason we decided to keep the label with a simple design, playing with fonts and icons to achieve a harmonic and dynamic composition. So, we mark hierarchies in the information and brand messages. All this reinforced by the format of the label that seeks to be different and striking on the shelf.