Basico Gin, is an ultra premium gin that surprises with its simple and direct flavor. Our client asked us for a youthful design that talked about the three different masters who made this distillate. For this reason we decided to number the bottles with the idea that they could even be collectibles and a design object. We used a simple set of fonts that reinforced the concept and brought all the attention to the numbers.
Curator’s Insight
Basico Gin evokes a sense of exclusivity and collectability, enticing enthusiasts to acquire and cherish each unique variant. Moreover, it shines a spotlight on the undeniable artistry and expertise that underpins the creation of this remarkable distillate. These numbers, rendered with an eye-catching allure, ensure that the product proudly stands out amidst its peers on any shelf it graces.
The choice of fonts seamlessly aligns with the overarching concept, employing elegant and understated typefaces that harmoniously juxtapose against the vibrant and geometric backdrop. Speaking of the backdrop itself, it infuses the design with a captivating sense of dynamism and personality. The gradual gradient effect it exudes not only suggests movement and depth but also enthralls the observer with its enigmatic allure.