Design: ihapstudio Co., Ltd.
Designer: Boonyarit Arunkoon
Project Type: Concept
Location: Bangkok, Thailand
Packaging Contents: Fish Chips
Packaging Substrate / Materials: Plastic
Little Andaman requests our studio to design the packaging for the first product brand. They ask to make a new brand character that will represent on the packaging. After the brainstorm, We have a decision to use “Monster” to be the main concept.
In the design process, we have many monsters, many design directions that nearly another packaging in the same “monster” concept. Finally, we have one design that does not show the monster but show the monster activity.
We use “Under Sand Monster” that wait for his prey and shoot something from his mouth to attack. We use this direction on the packaging. We think this idea is fresh with “Monster” concept. And we design Logotype for a brand name.