Jomo Cat Food : Salmon & Sweet Potato Recipe

Design packaging for Jomo Pet Food. Our studio helps design brand strategy. Identity Design and Packaging Jomo originally only offered dog food and treats. We set Jomo to have a unique identity that set it apart from other pet food brands. sold in Thailand We create a brand of characters that are cute, small, smooth, comfortable, and feel bright and happy. As time passes The brand is stable. Having a customer base that facilitates growth. Therefore, there is a plan to expand the product into cat food by testing the market with cat treats first and then releasing cat food products. We therefore designed a new product, cat food, for this project.

In designing, we adhered to the original design guidelines of dog food packaging. It’s the outline of a dog’s tail protruding from the bottom of the package. It is unique to the brand and customers love this type of packaging. We started by designing the cat character that would be the main image on the package. Because just having a cat’s tail might not be clear enough to understand what it’s all about, we decided to use a full cat that the customer would understand immediately, without being vague. We draw cats with different styles, poses, shapes, and feelings. So many types We finally have a chubby herringbone cat that looks cute. Look and feel good. After adjusting a few more details Now we have the main image of the package. We chose an orange background to distinguish the catalog from blue dog food. Until it became the package we see here.