Derrick Lin

Global

Design: Unibe
Project Type: Produced, Commercial Work
Client: Ryazan Tea Factory
Location: Moscow, Russia
Packaging Contents: Tea
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

Branding Agency Unibe together with the Ryazan tea factory brought a new brand “Healthy Botanica” to the Russian market.

Phyto tea “Healthy Botanica” is created for those who adhere to a healthy lifestyle and monitor their health. The composition of herbs in each drink is selected taking into account the pharmacological properties of plants. At the same time, the drink has a pleasant taste and aroma, since 30% of the composition is selected tea.

The agency was tasked with developing a trademark logo and packaging design that would fit the brand strategy and adapt the design for 16 SKUs.

Emotional packaging design with a demonstration of the natural composition of tea emphasizes not only its usefulness but also helps the consumer in choosing the right type of tea.

Ryazan Tea Factory is a brand whose history began in 1954. Among trading partners are leading federal, regional and local retail.

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What’s Unique?
The concept is based on illustrations showing the composition of herbs and useful plants that are included in the blend of each type of tea.