Mabel & Joy Organic Superfoods

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Design: Jo Cutri Studio
Illustrations: Jack Turner
Project Type: Produced, Commercial Work
Client: Mabel & Joy
Location: Melbourne, Australia
Packaging Contents: Organic Superfood Booster
Packaging Substrate / Materials: Aluminium Pouch
Printing Process: Digital Print

Mabel & Joy is an all new range of delicious Organic Superfood Boosters. Perfect for adding to smoothies, breakfast and raw treats. Made in Australia from all organic ingredients.

The design and palette for each flavour in the range Balance, Cleanse and Restore, the main ingredients were incorporated into the illustrations and the bold colours align with each of the flavours.

What’s Unique?
The bold illustrations create a colour palette which is used throughout the entire packaging design of each flavour. These colours are derived from the colours of the ingredients themselves and give each flavour a unique profile while still working harmoniously together as a range.