Graphic Designer: Nikos Giuris
Photographer: Giorgos Oikonomou
Project Type: Produced
Location: Thessaloniki, Greece
Packaging Contents: Clothing
Packaging Substrate / Materials: Plastic, Paper, Cardboard
Printing Process: Screen Printing, Digital Printing
Dart is a new clothing brand from Thessaloniki. It’s creator, Danae, designs and sews vests for women in her workshop for fashion lovers in Greece and abroad. Her clothes combine quality and design innovation, and address to dynamic working women.
The logo reflects, through custom typography, the values of the new brand. The letters simultaneously visualize, through their stencil characteristics, the entrance and exit of the thread in the garment while it is created.
The graphic elements of the visual identity in a free composition refer to pieces of fabric or patterns on the workbench. Finally, the colors indicate the dynamic and fresh mood of Dart.