Arritos

Agency: slab design studio
Designer: Nikos Giuris
Illustrator: Fani Rampota
Photographer: Giorgos Oikonomou
Location: Greece
Project Type: Produced
Client: Arritos
Product Launch Location: Greece
Packaging Contents: Herbal Blends
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Arritos is a company from Thessaloniki/Greece which specializes in the production of herbal blends. Through the new packaging for Arritos we sought to present a creative, economical and practical solution. Regarding the design direction we followed, Arritos asked us to create packages that would highlight the character of each mixture and would inspire the tea drinker to try them hot and cold.

What’s Unique?
We decided not to show the product through a cutter as this would alter the quality of the content. We created illustrations that are inspired by each product, not by the ingredients, but by the experience. At the top of the package, in addition to the embossed Arritos symbol, you will also find Braille characters for the visually impaired. In terms of materials, avoiding plastic in the whole package was one of the goals of the brand and ours. At the same time we selected recycled and recyclable papers.