Design: Christine Adel Zaghloul
Location: United Kingdom
Project Type: Produced
Client: Zagazoo Busy Bag
Co-founder of Zagazoo: Marina Adel Zaghloul
Product Launch Location: Egypt
Packaging Contents: Toys and Games
Packaging Substrate / Materials: Fabric, wood, paper
Printing Process: Textile printing
It is the first of its kind to introduce edutainment games & activities packaged in a portable means for children on the go.
The children get to be independent & off-screen for a while, as they learn new things. The 1st bag’s theme is the marine ecosystem & teaches them about the hierarchy in the sea & their role to save the sea creatures from any harm caused by humans.
The packaging is strategically innovative because it tackles the problem of toys and mobility. How can you possibly design valuable, lasting toys that can be played in and out of home with a twist of education, without actually looking educational? As a Co-Founder of Zagazoo myself (Christine), I worked on the concept of the games, their design and then the design of the bag itself together with my partner Marina.