Decade’s Project: 1910

Design: Natasha Alimova
Location: New Zealand
Project Type: Concept
Packaging Contents: Jam
Packaging Substrate / Materials: Jar

It was a reaction against academic art, eclecticism, and historicism. The need for breaking conventional rules through dynamism and movement brings asymmetrical lines, often taken from natural objects like flower stalks, vine tendrils, insect wings.

“Nature is the greatest builder and nature makes nothing that is parallel and nothing that is symmetrical”.