Creative Director: Paco Adín
Account Director: Lourdes Morillas
Account Manager: Susana Seijas
Project Type: Produced
Client: Bon Fromage
Product Launch Location: Europe
Packaging Contents: Cheese
Packaging Substrate / Materials: Cardboard
Printing Process: Foil stamping
‘Bon Fromage’ is a Gourmet shop that wanted to direct its business towards e-commerce and improve the packaging of its star product: cheese selections to share.
The solution mixes natural and austere materials, such as kraft cardboard, with luxurious finishes, such as stamping. The graphic design is inspired by the different shapes of the different varieties of cheese. The combination and sum of the pieces results in a print that becomes a powerful ‘visual key’ of the brand and allows the development of a multitude of brand supports such as bags, adhesives and wrappers.