Design: candybrophycreative
Location: Australia
Project Type: Concept
Packaging Contents: Sugar-Free Soda
Packaging Substrate / Materials: Aluminum
Printing Process: Digital

Spidoda is a soda can concept playing with abstract imagery as the main focal point rather than the name. The MasterCard like circles creates a peering side-eye. The marketing hook will be the soda is obscure unique flavours and when you find something new to try in the store fridge you feel like a detective that discovered something. The matt can and muted yet vibrant colours stacked form a totem-like graphic for marketing with the eye on repeat to create intrigue. We think this would be a fun addition to a predictable market that rarely offers something for people who want something different.