Keep Calm and Laugh

Design: Eziwine
Location: Canada
Project Type: Produced
Client: Station 22
Photograph: Studio Pub Photo
Product Launch Location: Canada
Packaging Contents: White wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography

Station 22 and EZI were inspired by this poster created by the British government during World War II, “Keep Calm and Carry on” created to help the English to keep morale during this these hard times. In this spirit of positivism and comfort, the brand was designed to put forward concepts such as laughter (laugh), determination (thrive), and relaxation (chill). The brand has been tremendously successful and has shown an impressive increase in sales figures. EZI, therefore, created the brand image and visual for all the different labels.