Designer: Maksim Arbuzov
Character designer: Maria Fedoseeva
3D Visualizer: Aleksey Koler
3D Modeller: Egor Melentovich
Location: Russia
Project Type: Concept
Packaging Contents: Shampoo
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

The social responsibility has to be cultivated from childhood. That’s why we thought: How can packaging influence children? How can we keep it for long-term use?

Yellow submarine is more than ordinary eco-friendly packaging. The package is interactive, so kids can use it not once or twice, but much more/longer It can be used as a toy or refilling bottle for shampoo. You don’t need to throw it away.

Every bath is a journey to an imaginary underwater world with the captain and the seagull – kids’ new best friends.