Minus Ice Creams – The better alternative



Design: candybrophycreative
Location: Australia
Project Type: Concept
Packaging Contents: Ice Creams
Packaging Substrate / Materials: Plastic
Printing Process: Digital

At candybrophycreative, we believe in creating the world’s most iconic new brands whilst celebrating the brands of the past. Crafting an original brand from a business idea is or passion and our relentless pursuit of perfection are unwavering. We stay fresh by imagining product concepts to drive our creatives.

Minus is straight to the point Alternative ice-cream company for those sensitive consumers with serious allergies. Often when buying products the consumer needs to study the fine print and the all too common “May contain” ruins the experience! With Minus Ice Creams you get all the YUM Minus the Allergens and Artificial additives! No Dairy No Gluten No Nuts No sugar NO WORRIES and No trip to the emergency room for damn ice cream! This would be a godsend for mothers of children with serious allergies and a no-brainer purchase for adult sufferers and we are surprised it’s not already a mainstream product, not the market.

Minus Ice Creams with their instantly recognizable name and vivid colors are vibrant and have that wow factor in the freezer.