MIXX Fragrance Shampoo

Agency: Blanko Design Studio
Art Director: Hanxi Li
Location: China
Project Type: Produced
Client: MIXX
Product Launch Location: China
Packaging Contents: Personal care
Packaging Substrate / Materials: Plastic bottle, Paper
Printing Process: Flexography

Design product and packaging for MIXX youthful and DIY fragrance shampoo product in 2019.

The product design used pink for dominant hue, extract the elements of arch into the packaging. The packaging design formed the differentiation between traditional personal care. The packaging captures the habits of young personal care users, highlights the componential elements, and shapes the new generation of personal care brands through the reorganization of information levels, artistry illustration and bright colors.

The key concept of the product is users can DIY the selective fragrance into base shampoo. That’s means users have lots of flexibility to control the concentration, scent and usage scenario.