Art Director: Hanxi Li
Location: Asia
Project Type: Produced
Client: 7AM DAISY
Product Launch Location: China
Packaging Contents: Skincare
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Flexography

Design logo, brand, and packaging for 7AM DAISY youthful and professional essences series in early 2020.

The product design used 5 colors to represent 5 different function: BLUE-REPLENISH, RED-RENEW, PINK-REVITALIZE, PURPLE-RESTORE, GREEN-RESCUE. The collision of color- block such as daisy blossom. The packaging design formed the differentiation between traditional skincare. A daisy logo mark half-seen on the packaging perfect matching brand concept. The colors of packaging speaks a strong visual impact, constant and coherent alteration generates beauty. More international visual language, more youthful attitudes of skincare.

What’s Unique?
Attempting to re-examine the skincare industry’s design style of using componential icons in a regular way to inject vitality into the skincare industry. The packaging captures the habits of professional skincare users, highlights the componential elements, and shapes the new generation of skincare brands through the reorganization of information levels and bright colors. On the other hand, bring the energy from makeup into skincare.