Design: Ezi Brand Design
Project Type: Produced
Client: Les Vins Arista
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Arista Wines launched Mansao, a brand new wine line from Portugal. Ezi Brand Design created the naming, the storytelling, the packaging and all the creative material used in the different points of sale of the product.
Ezi was inspired by Portugal, to create the design of the two Portuguese wines. The colors and shapes on the Mansao bottle are reminiscent of the ceramic objects that can be found everywhere in markets and gift stores. The swallow is also an important figure in Portugal, as it represents fidelity, love, harmony and prosperity, values that are highly respected in Portuguese families.
It is on these characteristics that the wines are based. The line offers a lively and fruity white wine, which includes all the freshness of a Fernão Pires grape and Moscatel. The line also includes an aromatic and supple red wine. This one is warm and velvety and holds aromas of plum, cherry, jam and licorice, which are attributed to the local grape varieties.
The Mansao line of wines is available in grocery stores in Quebec.