Design: Box Brand Design
Location: Hong Kong
Project Type: Produced
Product Launch Location: Asia
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper

iFEE is the newly launched coffee brand of Xiang Piao Piao Group. Inspired by the product’s selling point of using raw milk, Box used dynamic milk pattern in packaging design. The concise and vivid brand name combining with bright metal colours, makes the product stand out in shelf display, creating a young and energetic brand image.