Hunt & Gather

Design: Pavement Design, LLC
Location: United States
Project Type: Produced
Client: Latitude Beverage Co.
Product Launch Location: Americas
Packaging Contents: Liquor
Packaging Substrate / Materials: Glass Bottle
Printing Process: Foil Stamping

Hunt & Gather is a collection of small lot spirits with a mission to seek out and bring to light rare barrels and lost batches of beautifully matured spirits from acclaimed distilleries. Featuring hand-drawn lettering and typography set in gold foil, the label design seeks to distinguish these rare spirits with a modern interpretation of whiskey bottles of the past. The secondary mark features a quiver of arrows, alluding to the “hunt” of creating this curated collection of high-end spirits. The resulting design feels whimsical yet established, positioning this collection as a must-have for the most discerning of spirits collectors.