RMA mooncake gift box



Agency: Richard Moore Associates
Photographer: Nghia Nguyen
Stylist: Linh Nguyen
Bakery: Duy Nguyen/Homade Bakery
Location: Vietnam
Project Type: Produced
Product Launch Location: Vietnam
Packaging Contents: Mooncakes
Packaging Substrate / Materials: Paper
Printing Process: Digital printing, emboss

RMA mooncake gift box is exclusively designed as a way to express our gratitude to our clients during the Mid-autumn festival. We wanted to create a memorable and elegant mooncake box that not only looks great but also tastes great. The juxtaposition between the vibrant colors of the mooncakes and the seamless white packaging creates an interesting experience for the recipients.

The moonlight at its peak is truly breathtaking. We want to capture that beautiful and pure moment and share with our clients. We carefully selected the off-white paper stock for the outer layer with slightly rough texture, embossed circles to recreate the moon. On the inside, we used heavier paper stock with bright yellow shade for the box. In order to ensure that we have the right contrast from the outside in, we chose black tray to highlight the vibrant mooncakes.