Kefir Lap

Agency: LONG&SHORT
Creative Director & Designer: Joohyung Yun
Designer: Sohyeon Kim
Location: South Korea
Project Type: Produced
Client: NATURENCE
Product Launch Location: South Korea
Packaging Contents: Health Suppliments
Packaging Substrate / Materials: Cardboard and Film
Printing Process: Offset

Naturence, a health functional food company, launched Kefir Lab to inform consumers of a good ingredient called Kefir, which is still unfamiliar. Kefir is known as superfood, a traditional fermented oil in the mountainous region of long-lived village, Kavkaz, and Kefir Lab wanted to show its expertise and technology. So we wanted to exclude the shapes and intuitive graphics of organs seen in existing lactobacillus brands.

The most focused was a different interpretation of premium health products. We tried to find moderation rather than glamour. Small points are located in Packaging, and neutral colors play a role in making the brand richer. It allows consumers to experience psychological satisfaction and branding while