Zero Slash is a scent-based sensory body care brand that suggests rest and relaxation, starting with modern people’s concerns about identity. It suggests the ideal nature for those who are tired of the city, and refers to each utopia that individuals dreamed of. We’ve solved the elements that are inspired by nature in a very modern way,  and we’re trying to make this part of utopia visible we wanted to show it with a little bit of an ancient element. Especially in the texture of natural objects, their surfaces and textures are represented by modern graphic elements.

The overall tone manners are designed to be calm, warm, and comfortable according to the keywords of rest and rest. ‘Zero’ refers to infinite possibilities and ‘Slash’ refers to a world full of oneself,  and who also tried not to lose the possibility that the brand had. It expands to holidays, leisure time, and self-fill time, leaving room for users to fill the brand little by little.