Barun Pharmaceutical is a premium health food brand produced with natural ingredients derived from nature and eco-friendly. Rather than the feeling of consumers taking pills, they tried to create an image of a brand that naturally absorbs nutrition itself. Therefore, the existing scientific efficacy base deviates from the brand image and is familiar but luxurious. So, although it is popular overall, it was able to represent a new brand in the nutritional category.
The six products were expressed in the package design with illustrations of colors and landscapes that could be metaphorical in each product. Although motifs were inspired by nature, we tried to look more modern in geometric expressions. In this project, in order to maximize the brand image given by colors, the printing of all designated colors, not CMYK color printing, was carried out. In addition, the post-processing elements are also small detailed elements.