Pestopia

Pestopia is a F&B brand that talks about the importance of fundamentals with good ingredients. The three types of sauce are pestos made from vegetables with different scents and flavors, and they wanted to clearly express their identity outside(packaging). In the logo design, the flexibility of nature that could be anything, and the irreplaceable presence of the city were emptied. And the overall graphic was intended to interpret the appearance of each material in a basic way. The overall appearance that was created in that way revealed the strength of the softness.