LAULU Brand Renewal & Packaging

LAULU is a naturalistic bathroom life brand that uses natural ingredients.

LAULU requested a brand renewal because the values he wanted to deliver were not delivered smoothly. It was the work of changing the overall things of visuals, from brand logos to package design.

Existing LAULU’s identity also contained motifs that could show nature, but they were somewhat intuitive and exaggerated. So we looked for ways to show these things as modern and metaphorical as possible. In addition to LAULU, visuals can be seen directly when trying to express nature, and we tried to interpret nature as modern as possible with the most caution.

LAULU hoped the brand’s products would be consumed daily by users, which was reflected the most in the brand logo and made the brand look comfortable and unwearable in a minimized form. This part was also reflected in the product container that was taken out and left. On the other hand, the box package design actively included visuals, and fragmented graphic elements imply numerous LAULU’s values. So each product looks like a small tree, but LAULU as a whole is a forest and represents nature as a whole. And one of the strengths of the renewed brand is the tone manners of the brand. It shows that strong and vivid colors are not the only ones that are strong.

Calm and comfortable but powerful.