longandshort

BOSWELLIA 100 Nutricore Dental Chew is a functional nutritional treat exclusively for dogs released by Dr. Nutricore. We made the key visuals and overall design necessary for the package of the product. It was most important for the product to look functional and show trust in the brand in the package design, which we interpreted as a healthy mood rather than a scientific concept. Dr. Nutricore was running a French furniture brand, considering that it and the new product would go well together. And the brand targets dogs living with people in the city, and the unique warm feeling of the scenery is also intended to be reflected in the design.

Therefore, we planned a design that emphasized that it is a healthy product made of good materials through calm and natural visuals and tone manners as a whole. As for key visuals, typography reflecting the product’s identity, illustrations depicting dogs, and various fonts were combined and used. Each element is contrasted and has a unique harmony to represent a reliable whole.