HAPPYWORK

HAPPYWORK is an F&B brand for office workers’ pleasant and healthy work. The brand owner launched the brand in the hope that the time would be a little happy, thinking about office workers who sit in front of their desks for a long time. Through intuitive brand naming, HAPPYWORK wanted to clearly show what areas the brand is focusing on and what concepts it has. We created all visual and graphic design assets, including brand logo type, symbol, font system, color system, and package design. It was important for the brand to look positive, but the “fun” part that the brand wanted was seen in a small part. This is because the trust and health that a brand should have because it is an eating product should not be seen lightly as an element of “fun.” Therefore, the fun that HAPPYWORK pursues is “evolved fun.” Recognizing that pursuing comfort and fun while working is a natural human need, we defined the fun of HAPPYWORK as caring for oneself with healthy food and enjoying the moment of work.

So we worked with a focus on the trust, maturity and luxury that brands should have. HAPPYWORK’s first product, IN THE WATER, is a caffeine-free energy drink that consists of a stick-type pouch and a box. The package design consists of visuals made of elements inspired by work and office, and symbolic meaning.