Pixer is a brand specializing in posture correction to create a balanced body shape for modern people suffering from the wrong posture. We considered a brand system in which visual elements can appear scientific and systematic to emphasize its expertise. And there was a request from Pixer to make it look very contemporary.
The core of the design was the keyword ‘measurement’. It also included the process of finding the right figures. It was reflected in both the logo design and the overall package design. The logo, which seems to be a little pressed, shows the grid and lines that we need to find any accuracy, and expresses the middle of finding the final form. It also implies a vision of a future-oriented brand. Graphic elements applied to web design and mobile also tried to show the maximum systematicity the brand wanted to show. This is ultimately to expect consumer confidence in the brand.