Plivit Tahini

Agency: Effect Agency
Creative Director: Nermin Nino Kasupović
Designer: Erna Poprženović
Designer: Stefan Bobrek
Copywriter: Melisa Balkić
Account Manager: Nervesa Kasupović
Brand Manager: Arnela Golalić
Location: Bosnia and Herzegovina
Project Type: Produced
Client: Plivit Trade
Product Launch Location: Sweden
Packaging Contents: Tahini
Packaging Substrate / Materials: Glass Jar, Paper
Printing Process: Digital Printing

Dip, spread, salad dressing, or spice? Tahini – a new product of Plivit Trade is all in one – due to its creamy delicious texture of peeled, roasted sesame seeds, with a secret ingredient that distinguishes it from other types and producers of tahini.

Plivit Trade is a Swedish company that has been successfully supplying the Scandinavian market with Balkan products for more than 20 years. They successfully presented and brought Balkan products to Scandinavia, and this demanding market has positively embraced the Balkan tradition, which makes Plivit Trade especially proud. In addition to the distribution of Balkan products, Plivit Trade has its own brand that is specially prepared and designed only for Scandinavia. Many products are already accepted in the market, but the time for novelties is always welcome, that is exactly what this brand strives for, novelties and recognition.

Tahini is a new product under the Plivit brand that is prepared for all those who love healthy food. It is a common ingredient in popular cuisine, as the product is very healthy, helps maintain healthy skin and muscles, helps lose weight, and is useful for managing hormones in women. Due to its versatility and without the presence of nuts and dairy products, it is ideal for people with allergies, as well as for a vegan diet.

As new products need a new design, Effect Agency for Plivit Trade has created an ideal, playful, and elegantly interesting design that is suitable for this type of product. We wanted to show this elegance of taste that can be versatile and special while preserving recognition of a brand and making it even more attractive to users. We kept all the recognizable elements in the brand communication, typography, corporate colors, and logo, and created interesting playful graphic elements to awaken the imagination of users and differentiate themselves from other products of this type on the market.

We are very proud of the results of this project because we managed to tickle the imagination of users and achieve great, successful results that make our clients satisfied. And customer satisfaction and friendly relationships are the most important factors in everything we do.