Chloé Camille

Paris, France

Dans Ma Culotte is a brand offering alternatives to traditional period products more respectful of the body and the environment such as menstrual cups or washable sanitary pads. The brand wants to propose a range of period panties and requested the design of packaging for each type of panty — one for normal flow and one for abundant flows. These had to be distinguished from other products of the brand while respecting its identity. A repertoire of round shapes has been created to evoke both the women curves and the physical upheaval experienced during menstruation in a subtle and contemporary way.